ReaderLink’s category management system, known as Title Information Planning System (TIPS), utilizes Bookscan and other syndicated
and internal data to refine title and assortment decisions. With additional consumer insights, ReaderLink, along with its retailers
and supplier partners, can optimize the balance between sales, efficiency and presentation. ReaderLink and its customers are not only
able to hypothesize and experiment with performance, but also to fine tune initial and replenishment distributions, resulting in higher sales and improved efficiency.